Copier Studio

Mark

About



Copier Studio is the copywriting practice of CL Croft, a writer & copy director based in New York City.



I’m a strategic partner for brands with purpose.

A brand poet for products and materials that matter.



A brand is an architecture of language and design.

I find the narrative arcs that resonate.



With 12 years of experience partnering with clients very big and very small.

I help future-thinking brands get their stories right.

Mark

Select Clients



  









Mark

Approach



AtHumanity.
Writing in the service of a more human relationship between brand, product, and people.

Clarity.
To say what you mean. To create an economy of truth, beauty, and desire.

Empathy.
To articulate the emotional resonance between the client’s offering and the audience’s needs.

Attention to data.
Constant refinement toward meaningful performance and growth.
Collaboration.
Perpetual devotion to healthy creative partnership, where good ideas win.

Honesty.
Openness with partners in pursuit of a shared vision.

Ego death.
Process without preciousness.  The creative freedom and courage to always imagine new ways in.

A little magic.
The capacity to synthesize collective moods with universal truths — to spark (and sustain) desire.
Mark
Say hello 👋 contact@copier.studio

Mark