Copier Studio

Mark

About



Copier Studio is the copywriting practice of CL Croft, based in NYC.


I’m a strategic partner for brands with purpose; for products, experiences, and materials that matter.


A brand is an architecture of language and design. I find the narrative arcs that resonate and sustain.


With 13 years of experience partnering with clients very big and very small—

Mark

Select Clients



  









Mark

Approach



Humanity.
Writing in the service of a more human relationship between brand, product, and people.

Clarity.
To say what you mean. To create an economy of truth, beauty, and desire.

Empathy.
To articulate the emotional resonance between offering and need.

Attention to data.
Constant refinement toward meaningful performance and growth.
Collaboration.
Perpetual devotion to healthy creative partnership, where good ideas win.

Honesty.
Openness with partners in pursuit of a shared vision.

Creative freedom.
Process without preciousness.  The courage to always imagine new ways in.

Deep connection.
Attenuation to collective moods and cultural movements — harnessed to spark (and sustain) desire.
Mark
Say hello 👋 contact@copier.studio

Mark