Copier Studio

Mark

About



Copier Studio is the copywriting practice of CL Croft, a writer & copy director based in New York City.

With over ten years of experience in content development for brand, digital, social, e-commerce, print and packaging — both in-house and consulting —  Croft helps clients articulate brand identities and tell meaningful stories.

Niches include sustainable product design, science journalism, materials science, and music.

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Select Clients


  








Mark

Approach



Humanity.
Writing in the service of a more human relationship between brand, product, and people.

Clarity.
To say what you mean—exactly, quickly, artfully.

Empathy.
To articulate the emotional resonance between the client’s offering and the audience’s needs.
Collaboration.
Perpetual devotion to healthy creative partnership, where good ideas win.

Honesty.
Openness with partners in pursuit of a shared vision.

A little magic.
The capacity to synthesize collective moods with universal truths — to spark (and sustain) desire.
Mark
Say hello 👋 contact@copier.studio

Mark