Copier Studio
About
Copier Studio is the copywriting practice of CL Croft, based in NYC.
I’m a senior writer who leads with creative vision. A strategic partner for brands—emergent, growing, legacy, or transforming—and experiences, products, and materials that matter.
With 13 years of experience partnering with clients very big and very small—
I’m a senior writer who leads with creative vision. A strategic partner for brands—emergent, growing, legacy, or transforming—and experiences, products, and materials that matter.
With 13 years of experience partnering with clients very big and very small—
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Approach
Humanity.
Writing in the service of a more human relationship between brand, product, and people.
Clarity.
To say what you mean. To create an economy of truth, beauty, and desire.
Empathy.
To articulate the emotional resonance between offering and need.
Attention to data.
Constant refinement toward meaningful performance and growth.
Writing in the service of a more human relationship between brand, product, and people.
Clarity.
To say what you mean. To create an economy of truth, beauty, and desire.
Empathy.
To articulate the emotional resonance between offering and need.
Attention to data.
Constant refinement toward meaningful performance and growth.
Collaboration.
Perpetual devotion to healthy creative partnership, where good ideas win.
Honesty.
Openness with partners in pursuit of a shared vision.
Creative freedom.
Process without preciousness. The courage to always imagine new ways in.
Cultural depth.
Attenuation to collective moods and cultural movements—harnessed to spark (and sustain) desire.
Perpetual devotion to healthy creative partnership, where good ideas win.
Honesty.
Openness with partners in pursuit of a shared vision.
Creative freedom.
Process without preciousness. The courage to always imagine new ways in.
Cultural depth.
Attenuation to collective moods and cultural movements—harnessed to spark (and sustain) desire.
Say hello 👋 contact@copier.studio