Copier Studio
Copier Studio is the copywriting practice of CL Croft, a writer based in New York City.
With over ten years of experience in agency and in-house content development for brand, digital, social, e-commerce, print and packaging, Croft helps clients (big and small) articulate brand identities and tell meaningful stories.
Niches include music, science journalism, material science, and sustainable design.
With over ten years of experience in agency and in-house content development for brand, digital, social, e-commerce, print and packaging, Croft helps clients (big and small) articulate brand identities and tell meaningful stories.
Niches include music, science journalism, material science, and sustainable design.
Select Clients
Approach
Humanity.
Writing in the service of a more human relationship between brand, product, and people.
Empathy.
To articulate the union between the client’s offering and the audience’s needs.
Clarity.
To say what you mean—exactly, quickly, skillfully.
Writing in the service of a more human relationship between brand, product, and people.
Empathy.
To articulate the union between the client’s offering and the audience’s needs.
Clarity.
To say what you mean—exactly, quickly, skillfully.
Honesty.
Openness with partners in the pursuit of a shared vision. Ideas with belief and process without preciousness.
Collaboration.
A joyful, collaborative process with partners in all stages of work.
A little magic.
The capacity to synthesize collective moods with universal truths.
Openness with partners in the pursuit of a shared vision. Ideas with belief and process without preciousness.
Collaboration.
A joyful, collaborative process with partners in all stages of work.
A little magic.
The capacity to synthesize collective moods with universal truths.
Croft is presently available for copy direction, writing, and editing projects.
Say hello: contact@copier.studio
Say hello: contact@copier.studio