Copier
Studio
INFO
Copier Studio is the copywriting practice of CL Croft,
a writer based in New York City.
With a decade of experience working with
brands, agencies, and organizations big and small,
Croft translates the poetics of an idea into purposeful copy that resonates and motivates.
Croft studied English Literature at the University of Washington, where she graduated with honors in 2013.
APPROACH
Ⅰ HUMANITY
Writing in the service of a more human relationship between brand, product, and people.
Ⅱ EMPATHY
To deeply understand client and audience needs, and resolve both in resonant, actionable copy.
Ⅲ CLARITY
To say what you mean—exactly, quickly, skillfully.
Ⅳ HONESTY
Openness with partners in the pursuit of a shared vision. Ideas with belief and process without preciousness.
Ⅴ COLLABORATION
A joyful, collaborative process with partners in all stages of work.
Ⅵ MAGIC
The capacity to synthesize collective moods with universal truths in accessible poetics.
Ⅰ HUMANITY
Writing in the service of a more human relationship between brand, product, and people.
Ⅱ EMPATHY
To deeply understand client and audience needs, and resolve both in resonant, actionable copy.
Ⅲ CLARITY
To say what you mean—exactly, quickly, skillfully.
Ⅳ HONESTY
Openness with partners in the pursuit of a shared vision. Ideas with belief and process without preciousness.
Ⅴ COLLABORATION
A joyful, collaborative process with partners in all stages of work.
Ⅵ MAGIC
The capacity to synthesize collective moods with universal truths in accessible poetics.
Openness with partners in the pursuit of a shared vision. Ideas with belief and process without preciousness.
Ⅴ COLLABORATION
A joyful, collaborative process with partners in all stages of work.
Ⅵ MAGIC
The capacity to synthesize collective moods with universal truths in accessible poetics.
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