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Humanity.
Writing in the service of a more human relationship between brand, product, and people. 

Empathy.
To articulate the union between the client’s offering and the audience’s needs.

Clarity.
To say what you mean—exactly, quickly, skillfully.

Honesty.
Openness with partners in the pursuit of a shared vision. Ideas with belief and process without preciousness.

Collaboration.
A joyful, collaborative process with partners in all stages of work.

A little magic.
The capacity to synthesize collective moods with universal truths.