APPROACH



Ⅰ     HUMANITY
Writing in the service of a more human relationship between brand, product, and people. 

Ⅱ     EMPATHY
To deeply understand client and audience needs, and resolve both in resonant, actionable copy.

Ⅲ     CLARITY
To say what you mean—exactly, quickly, skillfully.

Ⅳ    HONESTY
Openness with partners in the pursuit of a shared vision. Ideas with belief and process without preciousness.

Ⅴ    COLLABORATION
A joyful, collaborative process with partners in all stages of work.

Ⅵ    MAGIC
The capacity to synthesize collective moods with universal truths in accessible poetics.

Mark