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Humanity.
Writing in the service of a more human relationship between brand, product, and people.

Clarity.
To say what you mean. To create an economy of truth, beauty, and desire.

Empathy.
To articulate the emotional resonance between offering and need.

Attention to data.
Constant refinement toward meaningful performance and growth.

Collaboration.
Perpetual devotion to healthy creative partnership, where good ideas win.

Honesty.
Openness with partners in pursuit of a shared vision.

Creative freedom.
Process without preciousness.  The courage to always imagine new ways in.

Deep connection.
Attenuation to collective moods and cultural movements — harnessed to spark (and sustain) desire.