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AtHumanity.
Writing in the service of a more human relationship between brand, product, and people.

Clarity.
To say what you mean. To create an economy of truth, beauty, and desire.

Empathy.
To articulate the emotional resonance between the client’s offering and the audience’s needs.

Attention to data.
Constant refinement toward meaningful performance and growth.

Collaboration.
Perpetual devotion to healthy creative partnership, where good ideas win.

Honesty.
Openness with partners in pursuit of a shared vision.

Ego death.
Process without preciousness.  The creative freedom and courage to always imagine new ways in.

A little magic.
The capacity to synthesize collective moods with universal truths — to spark (and sustain) desire.