About
With over ten years of experience in content development for brand, digital, social, e-commerce, print and packaging — both in-house and consulting — Croft helps clients articulate brand identities and tell meaningful stories.
Niches include sustainable product design, science journalism, materials science, and music.
Select Clients
Approach
Humanity.
Writing in the service of a more human relationship between brand, product, and people.
Clarity.
To say what you mean—exactly, quickly, artfully.
Empathy.
To articulate the emotional resonance between the client’s offering and the audience’s needs.
Writing in the service of a more human relationship between brand, product, and people.
Clarity.
To say what you mean—exactly, quickly, artfully.
Empathy.
To articulate the emotional resonance between the client’s offering and the audience’s needs.
Collaboration.
Perpetual devotion to healthy creative partnership, where good ideas win.
Honesty.
Openness with partners in pursuit of a shared vision.
A little magic.
The capacity to synthesize collective moods with universal truths — to spark (and sustain) desire.
Perpetual devotion to healthy creative partnership, where good ideas win.
Honesty.
Openness with partners in pursuit of a shared vision.
A little magic.
The capacity to synthesize collective moods with universal truths — to spark (and sustain) desire.
Say hello 👋 contact@copier.studio