Project
An ongoing engagement with the materials science pioneers behind SF-based startup LifeLabs Design, founded by scientist Dr. Yi Cu ( director of Stanford’s Precourt Institute for Energy) and former CMO of The North Face.

Sustainability- and science-focused brand storytelling, alongside brand identity and voice development for all channels, digital and print.

Disciplines
Copy Direction
Copy Strategy
Identity Development
Brand Voice & Style
Writing
Editing
Proofing

Channels
Web
Editorial
Print
Organic Social
Paid Social
Packaging


Articles
A Greener Future – Takeaways from COP26’s First Week

Turning Promises into Climate Action – COP26 Week 2

Sustainable Packaging Matters. Here’s Why.

A Deep Sleep Ritual in 5 Easy(ish) Steps

How to Warm Up to Winter Hiking