ROTHY’S


May 2022 – Present

Projects

Pioneers in circular production, the team behind Rothy’s sought new language for their sustainability story. The result: a four-part Sustainability hub dedicated to their industry-leading practices in material innovation.

This engagement led to an ongoing consultancy involving writing for homepage copy, product pages, and partnerships.

Disciplines
Copy Direction
Copywriting
Proofing




Project: Sustainability Hub


CD: Danny Segal & Anné Anderson
Designer: Bekah Malover

PART I: SUSTAINABILITY OVERVIEW




PART II: MATERIALS PAGE




PART II: PRODUCTION PAGE




PART III: PEOPLE PAGE







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Project: Homepage Copy