Starbucks
August 2015 – November 2018
Project
Responsible for copy development for Formation — an artificially intelligent, patented, gamified offer technology that transformed Starbucks Rewards digital marketing. Since implementation, the technology has driven over $2 billion of incremental revenue for Starbucks growth marketing loyalty program.
I collaborated closely with in-house stakeholders and the Boston Consulting Group to design and implement a language system capable of personalizing digital communications to an audience of over 22 million.
The software continues to power optimization for some of the world’s largest brands, including United Airlines.
Responsibilites also included creation of seasonal style guides, oversight of copy production, and onboarding/mentorship of junior writers and designers.
As an in-house writer at Starbucks Global Creative, I provided additional creative support to Starbucks Games, Happy Hour, Social, and Starbucks Reserve — as well as partnerships with Microsoft, Apple, Lady Gaga, and Spotify.
Responsible for copy development for Formation — an artificially intelligent, patented, gamified offer technology that transformed Starbucks Rewards digital marketing. Since implementation, the technology has driven over $2 billion of incremental revenue for Starbucks growth marketing loyalty program.
I collaborated closely with in-house stakeholders and the Boston Consulting Group to design and implement a language system capable of personalizing digital communications to an audience of over 22 million.
The software continues to power optimization for some of the world’s largest brands, including United Airlines.
Responsibilites also included creation of seasonal style guides, oversight of copy production, and onboarding/mentorship of junior writers and designers.
As an in-house writer at Starbucks Global Creative, I provided additional creative support to Starbucks Games, Happy Hour, Social, and Starbucks Reserve — as well as partnerships with Microsoft, Apple, Lady Gaga, and Spotify.
Disciplines
Copywriting
Copy Editing
Strategy
Naming
Copy Mentorship
Personalization
Technologies
AI
Machine Learning
Partners
Boston Consulting Group
Copywriting
Copy Editing
Strategy
Naming
Copy Mentorship
Personalization
Technologies
AI
Machine Learning
Partners
Boston Consulting Group
Personalized Digital Marketing
. 
Project: E-Commerce Welcome Series
