Project
Copywriting, copy direction, and strategy for Starbucks Rewards Personalized Digital Marketing. I was the lead writer in the development of a humanized language and design system for an artificially intelligent marketing platform capable of hyper-personalizing and segmenting communications to an audience of 22 million. 

This role involved close collaboration with designers, developers and project stakeholders, and brought machine learning to multi-channel digital marketing. In the first year, the project reached over 200% of its target ROI.

2015 – 2018.

Link
Starbucks Rewards

Team
CD: Nick Thiel; ACD: Lauren Ireland
Designers: Christine Bombard, April Dyer, Shae Reamer, Trevor Basset
Writers: Erik Baldwin, Maggie Hess, Grace Gabel

Disciplines
Writing
Editing
Strategy
Editing
Naming
Copy + Art Direction
Team Management

Press
Forbes
Shopify

Project
Email welcome series for of Starbucks E-Commerce.

2017.

Team
CD: Rob Stanton

Disciplines
Writing

Project
Copy for Starbucks summer mix.

2017.

Team
CD: Nick Thiel

Disciplines
Writing