Starbucks
August 2015 – November 2018
Project
Copywriting, copy direction, and strategy for Starbucks Rewards Personalized Digital Marketing. I was the lead writer in the development of a humanized language and design system for an artificially intelligent marketing platform capable of hyper-personalizing and segmenting communications to an audience of 22 million.
This role involved close collaboration with designers, developers and project stakeholders, and brought machine learning to multi-channel digital marketing. In the first year, the project reached over 200% of its target ROI.
2015 – 2018.
Link
Starbucks Rewards






Project: E-Comm Welcome Series
Project
Email welcome series for of Starbucks E-Commerce.
2017.
Team
CD: Rob Stanton
Disciplines
Writing

Project: Spotify Partnership
Project
Copy for Starbucks summer mix.
2017.
Team
CD: Nick Thiel
Disciplines
Writing
