SUBSTANTIAL


July 2019 – July 2020

Project
Partnering with Substantial’s executive team and the design studio Turnstyle, I developed a new brand identity and website for the Seattle-based digital innovation studio Substantial.

Copy direction and brand voice development, brand tagline, composition of copy for web, print, and internal brand documents.

Part of an ongoing engagement involving authorship of Substantial’s case studies and thought pieces.

Disciplines
Copy Direction
Copy Strategy
Writing
Editing
Naming

Team
Executive Director: Carey Jenkins
Creative Director: Ben Graham
Designer: Andy Stewart




Links
Case study: Simplifying the complicated world of legal cannabis for customers

Case study: Technology at its best: widening access to college and career support

Case study: Applying the power of technology to empower people recovering from addiction

Case study: A powerful platform that allows teams to collaborate from any device, on a global scale

Case study: Modernizing experiential learning with a place-based mobile app

Medium article: Software Thinking is the new core competency

Thought piece: Four ways educators are preparing for an increasingly digital future



PROJECT: IDENTITY REBRAND