Substantial


July 2019 – July 2020



Project
Partnering with Substantial’s executive team and the design studio Turnstyle, I developed a new brand identity and website for the Seattle-based digital innovation studio Substantial.

Copy direction and brand voice development, brand tagline, composition of copy for web, print, and internal brand documents.

Part of an ongoing engagement involving authorship of Substantial’s case studies and thought pieces.





Disciplines
Copy Direction
Copy Strategy
Writing
Editing
Naming










Identity Rebrand